The NASBITE CGBP provides a benchmark for competency in global commerce. The CGBP designation demonstrates an individual's ability to conduct global business, including, Global Marketing, Global Business Management, Supply Chain Management and Trade Finance. For companies, it assures that employees are able to practice global business at the professional level required in today's competitive environment. The International Trade Center and Richland College are partnering to host a full-length preparation course for the CGBP exam which the exam window is June 4-16, 2012 nationwide. Preparation course includes 5 half-day review sessions and full recordings of the Global Market Series Export and Import Certificate programs, and practice exam. Please note CGBP Exam prep registration does NOT include exam fee and supplemental study guides. COST: $375 for the prep course includes lunch. TIMES: 9:00am-2:00pm DATES: 04/21, 04/28, 05/05, 05/12 and 05/19
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Global Marketing
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04/21/12
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Presented by CGBPs and marketing professionals, this section will cover the most imprtant aspects of the domain, highlighted with industry insights from the world of global marketing. Specific knowledge items will include:
Evaluating Internal and External Marketing Environments
Developing a Global Marketing Plan
Product Selection and Target Markets
Sales and Profitability Planning
Developing Marketing Budgets
Global Pricing Strategies
Promotional, Distribution, and Sales Strategies
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Global Business Management
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04/28/12
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This section will cover the basic theories and key functions of global management, presented by current CGBPs. Insights by industry professionals will be included to enhance concepts. Specific knowledge items will include:
The Global Mission Statement
Consideration of Ethical and Cultural Issues
Global Strategic Planning
Research Concepts/Techniques
Risk Assessment and Management
Developing Regulatory Compliance Efforts
Intellectual Property and Other Legal Issues
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Supply Chain Management
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05/05/12
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This section will include the basics of supply chain management and logistics, with input from supply chain professionals and interactive exercises to highlight important topics. Specific knowledge items will include:
Optimizing Supply Chain Solutions
Evaluation and Selection of Intermediaries
Understanding Terms of Trade and INCOTERMS
International Trade Documentation
Calculation of Final, ‘True’ Landed Costs
Global Sourcing and Procurement
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Trade Finance
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05/12/12
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This section will explore the major concepts of global finance and payments, with real-world scenarios taught by current CGBPs and financial professionals. Specific knowledge items will include:
Assessing Political and Economic Risks
Evaluating Global Currency Exchange Risk
Understanding and Implementing Methods of Payment
Letters of Credit
Internal vs. External Financing
Short-Term vs. Long-Term Financing
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